CasinoWizard: Reel Talk – Too many new slots?

Sami Kurvinen

Published on: 05 April 2026

4 minutes

Hundreds of new online slots are released every month. Is this too much, and is the industry creating a situation where the market becomes too saturated?

Should the focus be more on quality than quantity, and is it fair that some of the giants release many mediocre slots that occupy valuable space in the game lobbies, making it harder for new and smaller slot developers to get their new slots seen by players?

We asked 7 iGaming professionals from leading casino companies.

CasinoWizard: Do you see any issues with the number of new online slots being released monthly through all the various game studios?

Tiger Holmgren, taking care of product at Evolution RNG: No, not really. It is a crowded market. It’s understandable that many studios want to get in on the action. 15 years ago, I released 4 games a month as a casino manager, and each game got a headline spot in a newsletter and a bonus offer, and pretty much all of them performed. The games 15 years ago are not a fraction of the fun we have now. So the competition makes us better and makes us work harder to refine the games we release.

Svante Sahlström, CCO, Thunderkick: The volume of new online slot releases each month definitely reflects how competitive and fast-moving the industry has become. You could argue that the market is close to saturation, with a wide range of themes, mechanics, and varying levels of quality available to players. At the same time, this level of activity also highlights the creativity and innovation across studios, which ultimately benefits players by giving them more choice than ever before. From our perspective, we’re very appreciative that operators continue to support and launch our games in such a crowded environment. It allows us to reach players globally and showcase the quality and uniqueness of what we build.

Phil Pearson, Founder, Board Member, Consultant:  No issue, but it’s hard to get traction with 200 releases a week now.

Filip Wargéus, CCO and Co-Founder at Print Studios: It’s no secret that there are a huge number of games being released these days, and the competition in the market is getting tougher. With Print Studios, we have managed to establish a strong brand where every game feels fresh. We don’t reuse anything, but start from scratch every time, and that’s quite unique in today’s landscape.

Sneaky Slots, Kia:  No, not at all. It’s actually a good thing — more games mean more variety, and that’s exactly what players are looking for. Different players are into different themes, features, and experiences, so having a constant flow of new releases helps keep everyone engaged and sure having good time. It also keeps the market fresh and competitive, which ultimately drives better quality and innovation across the board.

Lars Söderberg, Product owner and sound designer at Nolimit City: New studios? Good. New studios doing the same old stuff? Bad. Regarding oversaturated market – the quality stuff will cut through the noise.

Lars Rustemeier, Co-Founder, Hold Your Hat: Yes, there are lots of games launching every month, and yes, many new studios are already making noticeable waves. That’s exciting to see. Healthy competition pushes everyone to raise their standards. At the same time, while there are lots of games, there’s not always the same amount of innovation. Many releases follow familiar templates, which means there should still be room for studios willing to think differently and take calculated creative risks. Ultimately, the players decide who will succeed. We don’t spend much energy worrying about positioning against specific competitors, we concentrate on making games worth playing. Our approach is simple: we will do our best to make games that both entertain and surprise. If we can consistently deliver experiences that feel fresh while remaining entertaining, we believe there’s space for us in this landscape. Competition doesn’t discourage us.